Into the Woods.

Wherever Tiger Woods goes, big ratings follow.

The final round of the AT&T National, featuring Woods' third PGA Tour victory of the season, drew a 4.2/10 final rating on CBS Sunday -- up 180% from a 1.5/4 last year, and the highest rating ever for final round coverage of the three-year-old tournament.

The 4.2 rating made the final round of the AT&T National the highest rated sporting event of the weekend, topping the Federer/Roddick men's final (3.8) and NASCAR's Coke Zero 400 (3.1).

Woods' three victories this season have averaged a 3.9 rating, 39% higher than the 2.8 season average*. Additionally, Woods' victories have averaged a whopping 102% increase in ratings over the comparable telecasts last year.

* Final round coverage only.