Saturday, July 11, 2009

Weekend ratings predictions.

First, the results of last week's predictions.
Source: Sports Business Daily








































































Sport Game/Event Net
Prediction
Final rating
Tennis Federer/Roddick NBC
2.6
3.8
The 3.8 rating for last Sunday's Federer/Roddick Wimbledon men's final is a 9% increase over a 3.5 for last year's Nadal/Federer tilt, and marks the highest rating for the men's final at Wimbledon since 2000.
Tennis V. Williams/S. Williams NBC
2.4
2.3
Serena Williams' 11th Grand Slam victory drew a 2.3 rating on NBC last Saturday, down 8% from a 2.5 for the same matchup in '08, and the third-lowest rating for the women's final at Wimbledon since at least '97. Additionally, the 2.3 is the lowest rating ever for an all-Williams Grand Slam final on broadcast.
NASCAR Coke Zero 400 TNT
3.6
3.1
The 3.1 U.S. rating for last Saturday's Coke Zero 400 marks an 18% drop from last year's 3.8, and is the lowest rating for the race since at least '98.
Beach volleyball AVP Crocs Tour, Lumber Liquidators Coney Island Open NBC
0.7
0.6
The 0.6 for Sunday coverage of the AVP Coney Island Open marks a 63% drop from a 1.6 last year, when coverage had a direct lead-in from the Nadal/Federer Wimbledon final.
PGA AT&T National CBS
3.3
4.2
Tiger Woods gave a massive boost to the ratings for the AT&T National. Final round coverage of the event drew a 4.2 rating on CBS last Sunday, up 180% from a 1.5 in '08.
IRL Camping World Grand Prix ABC
0.7
0.9
The 0.9 for the penultimate IRL telecast of the season on ABC marks a 10% slide from last year's 1.0.


This week's predictions:









































Sport Game/Event Date/Time Net
Prediction
NASCAR LifeLock.com 400 8 PM Saturday TNT
3.3
So far, TNT has aired the only two NASCAR races of the season that did not have a decline in ratings. Coming off of a big drop for the Coke Zero 400, can the net end its NASCAR coverage on a positive note? Last year's comparable race drew a 3.2.
MLB Yankees/Angels or other regional action 4 PM Saturday FOX
2.4
MLB telecasts on FOX have failed to draw even a 2.0 rating in 7 of the past 8 weeks. Look for Saturday's battle of the #1 and #2 markets to not only end that streak, but send FOX into the All-Star break with some much needed ratings momentum. Last year's comparable regional coverage drew a 1.9.
IRL Honda Indy Toronto 1 PM Sunday ABC
0.8
ABC concludes its IRL coverage on Sunday with its ratings down 11%. Since the Indy 500, which drew a 4.0, ABC has drawn ratings of 0.7, 0.8 and 0.9 for IRL coverage. Expect another sub-1.0 rating on Sunday.

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