Tuesday, July 7, 2009

Weekend ratings.

Overnight ratings for sporting events on broadcast.
Source: Sports Business Daily.


Tennis




























Sport Game/Event Date Time Net Rating
Tennis Wimbledon men's final, Federer/Roddick Sun., 7/5/09 9:00 AM NBC 4.2/11
Tennis Wimbledon men's final, S. Williams/V. Williams Sat., 7/4/09 9:00 AM NBC 2.7/8


  • The five-set Federer/Roddick final at Wimbledon drew a 4.2 overnight rating on NBC Sunday, down 8% from a 4.6 for last year's Nadal/Federer tilt, but still the second-highest overnight for the men's final at Wimbledon since '00.
  • Saturday's all-Williams women's final at Wimbledon drew a 2.7 overnight on NBC, down 21% from a 3.4 for the same matchup last year, and the lowest overnight rating ever for an all-Williams Grand Slam final on broadcast.

Golf




































Sport Game/Event Date Time Net Rating
PGA AT&T National, Final Round Sun., 7/5/09 3:00 PM CBS 4.6/11
PGA AT&T National, Third Round Sat., 7/4/09 3:00 PM CBS 2.6/7
Golf U.S. Open Challenge (taped) Sat., 7/4/09 2:00 PM NBC 1.3/3


  • Ratings soared for the Tiger Woods-fueled AT&T National on CBS. The 4.6 overnight for final round coverage on Sunday was up 207% from a 1.5 last year, and marks the highest overnight rating in the three-year history of the event. Meanwhile, while the 2.6 for third round coverage on Saturday was up 100% from last year's 1.3. Overall, CBS averaged a 3.6 overnight for its two-day coverage of the AT&T National, up 157% from last year.
  • Pushed back from its original date, the U.S. Open Challenge drew a 1.3 overnight on NBC Saturday, down 46% from a 2.4 last year, when the event aired directly before the final round of the U.S. Open.

Auto racing




























Sport Game/Event Date Time Net Rating
IRL Camping World Grand Prix at The Glen Sun., 7/5/09 1:00 PM ABC 0.9/-
Moto AMA Motocross (taped) Sat., 7/4/09 3:30 PM NBC 0.6/1


  • The 0.9 overnight for the IRL Camping World Grand Prix and the Glen marks a 10% decline from last year's 1.0.

Volleyball




























Sport Game/Event Date Time Net Rating
AVP Lumber Liquidators Coney Island Open, Men's Final Sun., 7/5/09 4:30 PM NBC 0.7/2
AVP Lumber Liquidators Coney Island Open, Women's Final Sat., 7/4/09 4:30 PM NBC 0.6/1


  • Coverage of the Coney Island Open was down 25% on Saturday and 63% on Sunday, compared to the Boulder Open on the comparable weekend last year.

Other



































Sport Game/Event Date Time Net Rating
MLB Dodgers/Padres or other regional action Sat., 7/4/09 4:00 PM FOX 1.7/-
Other Hy-Vee Triathlon (taped) Sun., 7/5/09 3:00 PM NBC 1.0/2
NCAA NCAA Spring Highlight Show (taped) Sat., 7/4/09 2:00 PM CBS 0.4/1


  • The 1.7 overnight for Saturday's regional MLB coverage on FOX marks a 50% fall from a 3.4 for coverage on the comparable date in '08.

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