Tuesday, July 7, 2009

Hail to the chiefs.

Every single living U.S. President will have a presence during the upcoming 2009 MLB All-Star Game.

U.S. President Barack Obama and former presidents Jimmy Carter, George H.W. Bush, Bill Clinton and George W. Bush will be part of a video address that will air during a pregame ceremony before the MLB All-Star Game. The 7-minute video will mark "the first time all of the living U.S. Presidents will participate in a ceremony at a sporting event."

After the video, President Obama will throw out the first pitch.

The presidential presence may not be limited to the pregame. According to Sports Illustrated writer Richard Deitsch, FOX Sports president Ed Goren would "love to get President Obama in [the] booth" alongside Joe Buck and Tim McCarver -- "[if the] Secret Service allows it."

Weekend ratings.

Overnight ratings for sporting events on broadcast.
Source: Sports Business Daily.


Tennis




























Sport Game/Event Date Time Net Rating
Tennis Wimbledon men's final, Federer/Roddick Sun., 7/5/09 9:00 AM NBC 4.2/11
Tennis Wimbledon men's final, S. Williams/V. Williams Sat., 7/4/09 9:00 AM NBC 2.7/8


  • The five-set Federer/Roddick final at Wimbledon drew a 4.2 overnight rating on NBC Sunday, down 8% from a 4.6 for last year's Nadal/Federer tilt, but still the second-highest overnight for the men's final at Wimbledon since '00.
  • Saturday's all-Williams women's final at Wimbledon drew a 2.7 overnight on NBC, down 21% from a 3.4 for the same matchup last year, and the lowest overnight rating ever for an all-Williams Grand Slam final on broadcast.

Golf




































Sport Game/Event Date Time Net Rating
PGA AT&T National, Final Round Sun., 7/5/09 3:00 PM CBS 4.6/11
PGA AT&T National, Third Round Sat., 7/4/09 3:00 PM CBS 2.6/7
Golf U.S. Open Challenge (taped) Sat., 7/4/09 2:00 PM NBC 1.3/3


  • Ratings soared for the Tiger Woods-fueled AT&T National on CBS. The 4.6 overnight for final round coverage on Sunday was up 207% from a 1.5 last year, and marks the highest overnight rating in the three-year history of the event. Meanwhile, while the 2.6 for third round coverage on Saturday was up 100% from last year's 1.3. Overall, CBS averaged a 3.6 overnight for its two-day coverage of the AT&T National, up 157% from last year.
  • Pushed back from its original date, the U.S. Open Challenge drew a 1.3 overnight on NBC Saturday, down 46% from a 2.4 last year, when the event aired directly before the final round of the U.S. Open.

Auto racing




























Sport Game/Event Date Time Net Rating
IRL Camping World Grand Prix at The Glen Sun., 7/5/09 1:00 PM ABC 0.9/-
Moto AMA Motocross (taped) Sat., 7/4/09 3:30 PM NBC 0.6/1


  • The 0.9 overnight for the IRL Camping World Grand Prix and the Glen marks a 10% decline from last year's 1.0.

Volleyball




























Sport Game/Event Date Time Net Rating
AVP Lumber Liquidators Coney Island Open, Men's Final Sun., 7/5/09 4:30 PM NBC 0.7/2
AVP Lumber Liquidators Coney Island Open, Women's Final Sat., 7/4/09 4:30 PM NBC 0.6/1


  • Coverage of the Coney Island Open was down 25% on Saturday and 63% on Sunday, compared to the Boulder Open on the comparable weekend last year.

Other



































Sport Game/Event Date Time Net Rating
MLB Dodgers/Padres or other regional action Sat., 7/4/09 4:00 PM FOX 1.7/-
Other Hy-Vee Triathlon (taped) Sun., 7/5/09 3:00 PM NBC 1.0/2
NCAA NCAA Spring Highlight Show (taped) Sat., 7/4/09 2:00 PM CBS 0.4/1


  • The 1.7 overnight for Saturday's regional MLB coverage on FOX marks a 50% fall from a 3.4 for coverage on the comparable date in '08.

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